How to build an SEO strategy to dominate your market 2017?

Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets you apart from your competitors? Then you’re in the right place, because that’s exactly what we’re going to outline here today.

First and foremost, you need to understand the difference between a strategy and a tactic. Don’t feel bad if you’re unsure of the difference, because I frequently hear smart people use both words interchangeably despite the fact that they have completely different meanings.Related:GroupBuy SEO Tools

Here’s an easy way to remember: a strategy is a plan to achieve a specific competitive advantage, while a tactic is a method used to achieve it.

If that’s still a little confusing, let’s use Google as an example. Their strategy was to become synonymous with search in order to dominate the market, and today, it’s clearly evident that they’ve been successful. Some of the tactics they used to achieve that included:

• developing a more effective link-based algorithm that, at the time, was less susceptible to manipulation than simple algorithms based on content alone.
• funding their growth via AdWords, which simultaneously put their brand in front of more eyeballs and got more people (especially website owners) involved with their products.
• releasing Gmail as a free service to compete with Microsoft’s Hotmail, which put their brand in front of more eyeballs and got more people involved with their products.
• acquiring Urchin and renaming it Google Analytics, which gave them significantly more data points to refine their algorithm. It also put their brand in front of more eyeballs (website owners again) and got more people involved with their products.

Are you seeing a pattern here yet? Every major business decision (tactic) made by Google played a direct role in achieving their goal (strategy). As a result, it’s been years since any other search engine has even put a dent in Google’s market share of search.

Now that we’re clear on the difference between a strategy and a tactic, we’re going to explore three strategies you can use to dominate your market, along with the tactics necessary to do so.

1. Banish conventional thinking on keyword research and content development

It’s easy to think, “I sell widgets, so I want to rank for ‘widgets.'” But it’s also lazy to stop there. Sure, if you sell widgets, you absolutely should work to rank for the term “widgets,” as well as variations of the term, such as:Related:GroupBuy SEO Tools

• [color] + widgets
• [brand] + widgets
• [size] + widgets

But no matter how many variations you include, you’ll only scratch the surface of potential topics to drive organic search traffic. That’s why it’s essential to go beyond conventional thinking and identity a greater number of lucrative, relevant topics — many of which will deliver organic traffic faster, with less effort, than the obvious keywords that everyone else is competing for.

Here are a few unconventional tactics to diversify your keyword research and content development.

[Read the full article on Search Engine Land.]

Attend Our Conferences

The largest search marketing conference and expo returns to San Jose March 1-3. Learn more about SMX West.

Or attend an SMX near you. See all the dates and locations.

Learn More About Our SMX Events

MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. MarTech returns to San Francisco March 21-22. Click here to learn more.

Learn More About Our MarTech Events

White Papers

• Top 10 Considerations When Selecting a Marketing Automation Platform
• The Account-Based Marketing Guide for Modern Marketers
• Lead Nurturing: Guide for Modern Marketers
• Digital Asset Management for Dummies
• The Value of a Happy Customer

See More Whitepapers

Webcasts

• Baby Come Back! How to Grow Customer Lifetime Value with People-Based Search Marketing
• Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
• New RLSA Strategies for Search Marketers

See More Webcasts

Research Reports

• Social Media Management Software
• Call Analytics Platforms
• Paid Media Campaign Management Platforms
• B2B Marketing Automation Platforms
• SEO Platforms

Making Link-Building Less Scary: Top Tips for Generating New Links 2017

Making Link-Building Less Scary: Top Tips for Generating New Links

Backlinks are a major part of any successful SEO strategy. Specifically, link-building refers to the practice of having other websites link to yours. The more backlinks you have on reputable, authoritative sites, the better your search engine rankings are likely to be. In fact, Google has recently confirmed that backlinks, next to excellent content, are the most important factor when it comes to SEO.

Still, developing and implementing a link-building strategy can be an daunting task. By following a few simple tips, however, you can make the process much easier and boost your chances for SEO success.

Focus on High-Domain Authority Links

First and foremost, make sure your site has been submitted to as many reputable link directories as possible. One of the biggest mistakes you can make in your link-building campaign is to submit your site to one of those spammy directories. While this may have worked in the past, it’s considered a black-hat strategy today and could lead to your site being de-indexed by Google. Instead, focus on obtaining authoritative backlinks. The quality of the site that’s linking to you is more important than the quantity of backlinks you have. If you lost videos from iOS Camerall Roll which are nowhere to download again, you can use Gihosoft iPhone Data Recovery to get back deleted videos from iOS device including iPhone, iPad and iPod Touch.

Jihosoft iPhone Backup Extractor Extract and recover all types of data from iPhone backup files, such as camera roll photos, videos, SMS, contacts, reminders, WhatsApp, and etc.

Gihosoft Android data recovery Free is a super awesome software specialized in Android file recovery. With this program, you are able to recover deleted photos, music, videos, messages, contacts, call logs, WhatsApp messages, Viber chat history and more from Samsung, Huawei, LG, HTC, Motorola, Google, Oneplus, Sony, Lenovo, ZTE and other Android devices directly. Meanwhile, this Android data recovery software is available for both Windows and Mac platforms.

Start a Blog (If You Haven’t Already)

If you don’t already have a blog, you probably don’t have a lot of backlink-worthy content to begin with! Take the time to start a blog that’s relevant to your site’s industry or topic. From there, focus on creating unique, useful, and engaging content that’s share-worthy and valuable to your readers. Yes, brainstorming topics and crafting great blog posts will take some time, but this is perhaps the most effective and organic way to promote back-linking to your site.

Offer to Write a Guest Post

On the flip side of the same coin, you might consider contacting another well known blog in your industry and offering to write a guest post for them. This is a post that will be published on a different blog than your own. However, it will give you an opportunity to link back to your own site and boost your reputation as a thought leader in your industry. It’s a win-win as far as SEO is concerned!

Research Competitors’ Backlinks

Finally, take advantage of the numerous tools that exist to help you research backlinks and figure out not only where your site’s backlinks are coming from, but your competitors’ as well. If your competitors have been able to score backlinks that you haven’t, it may be time to adjust your strategy.

Follow these tips as you develop a link-building strategy for your site and you’ll be on your way to better SEO results in no time.